Pricing, in the open

One system instead of a bloated payroll.

Published rates, next to what you already spend. Decide without a sales call.

The standard is the standard. No ad-hoc discounts.

The real comparison

Compare it to what you already spend.

What you pay now

CSR seat — wage only, before benefits or an answering service$44,770–$63,590/yr (median to 90th percentile)Source: BLS Occupational Employment and Wage Statistics, May 2025 — Customer Service Representatives (43-4051), annual median and 90th-percentile wage

Marketing agencya monthly retainerSource: none cited — this row names the function, not a market rate

Fractional CMOa retainer, or nobodySource: none cited — this row names the function, not a market rate

Fractional CFOa retainer, or you fly blindSource: none cited — this row names the function, not a market rate

Ops / office manager — wage only, before benefits$105,770–$167,280/yr (median to 75th percentile)Source: BLS Occupational Employment and Wage Statistics, May 2025 — General and Operations Managers (11-1021), annual median and 75th-percentile wage

Sales coachinga program, or nobodySource: none cited — this row names the function, not a market rate

Purchasing / inventorya role, or nobodySource: none cited — this row names the function, not a market rate

The stackSeven separate line items — and none of them connect

Caliber OS

One system that does all of it, connected.

One partner. One bill. One source of truth.

Three published tiers, below.

Your current market spend, not our result. A figure appears only where a named source publishes it — wages here, not retainers; the other rows name the function without a number. Your real numbers make the case stronger.

Choose your depth

How much of the operation do you want run.

Tiers are depth of one system. Adding a layer is a config change, not a rebuild.

Command

$2,950per month

120,000,000 Caliber capacity units per month

The front office answered, booked, and honestly reported.

AI intake and qualification
Booking and dispatch readiness
Pricebook and brand-voice truth
Systems and integrations
Analytics and the owner brief
Executive office

Replaces: a CSR seat + answering service + the reporting scramble

No setup fee. Full first month at checkout.

Get started

Growth

Most operators start here

$7,450per month

240,000,000 Caliber capacity units per month

The full team of five — demand, the field day, and the books, on your approval.

Everything in Command
Marketing and local search
Content, SEO, and AI answers
Reviews and reputation
Follow-up and reactivation
Paid ads governed to margin
Field operations
CFO-level finance and margin

Replaces: + a marketing agency + a fractional CMO + the review tool + CRM labor + a fractional CFO's read

No setup fee. Full first month at checkout.

Get started

Scale

$9,950per month

320,000,000 Caliber capacity units per month

The same five, deeper — from the truck to the service-line P&L.

Everything in Growth
Inventory and procurement
Service-line P&L
Roadmap, billed only when live: sales training
Roadmap, billed only when live: staffing and talent

Replaces: + purchasing labor + inventory shrinkage; + sales coaching + recruiting fees when the roadmap lands

No setup fee. Full first month at checkout.

Get started

Every tier is fully managed. It never spends your money, and anything risky waits for your yes.

The other half of the math

The price is one side. This is the other.

24% vs 59%

Booking rate, small shops vs the top of the trade

Source: ServiceTitan, call-booking study of 3,000+ trade businesses

+5–9%

Revenue associated with a one-star rating increase

Source: Michael Luca, Harvard Business School — Reviews, Reputation, and Revenue: The Case of Yelp.com

+25–95%

Profit associated with a 5% retention lift

Source: Frederick Reichheld and Phil Schefter, E-Loyalty: Your Secret Weapon on the Web, Harvard Business Review, July–August 2000 — reported for online retail / e-commerce companies

Run your own numbers

Every lever, against the cost of the tier.

Your shop today

Tell us where the money goes.

How many calls does your shop get a week?60Every call — booked, missed, after-hours, all of it.Roughly, your average ticket?$450A rough blended number is enough.How many of 100 calls become booked jobs?40 in 100The trade average is about four in ten. The top books six.

What the levers could return

$15,150 /month

About $181,800 a year, across five levers on your inputs.

Plan cost$7,450/mo

Net gain$7,700/mo

Return2.0× ROI

A good place to startGrowth

Your inputs use the demand, follow-up, and money levers — that's the full team.

Compare against:

A planning estimate on your inputs — not a promise, and never a Caliber result. Sourced levers cite their study; the rest are your assumptions, set deliberately low, all adjustable above. Tier prices are live from the same source checkout charges from.

Industry benchmarks, not our claims. Run your own numbers above — or ask the agent and see the gap.

What each tier actually holds

Same coworkers. Bigger jobs.

Three coworkers arrive with Command — but not with everything they can do. Each tier switches on more departments, and the + chips are exactly what your team learns at that tier.

Command

The front office, answered.

For the shop where the owner's cell is still the front desk. Three coworkers arrive with the core of their jobs — the rest of their capabilities unlock as the tiers rise.

8departments runningintake · booking · pricing · brand · systems · analytics · governance · owner officeSource: Caliber OS tier matrix, this page (/pricing)

3coworkers on day oneBrooke · Travis · DerekSource: Caliber OS tier matrix, this page (/pricing)

24/7every call answeredday, night, and the 9pm emergencySource: Caliber OS Command scope, this page (/pricing) and /how-it-works

$100k/yrwhat 5 booking points are worthat a 5–14 tech shop · ServiceTitan's own dataSource: ServiceTitan, call-booking study of 3,000+ trade businesses

BrookeOffice manager

Joins here

Answers every call, text, and site chatQuotes only the signed pricebookRemembers every customerBooks the qualified job

TravisOperations coordinator

Joins here

Writes real bookings into your field softwareBriefs jobs with 3 pricebook itemsKeeps the homeowner confirmed

DerekDirector of operations

Joins here

The Monday flashAnswered-vs-missed, countedOne approvals inbox, watched

Replaces 3 line itemsA CSR seatAn answering serviceThe Sunday reporting scramble

Back to the tiers ↑

Plumbing books 43% of calls on average; the top of the trade books 59. Five points is less than one extra booked call per weekday — run your shop's numbers in the calculator above.

Growth

Demand and money truth, added.

Everything in Command — and the same three coworkers get bigger jobs, while Paige and Claire join. This is where marketing, follow-up, the field day, and the books come under the system.

17departments running+9 over Command, incl. field ops and finance & marginSource: Caliber OS tier matrix, this page (/pricing)

5coworkers — the full team+ Paige (marketing) · + Claire (finance)Source: Caliber OS tier matrix, this page (/pricing)

$0ad spend that can move without youdrafts until your recorded yesSource: Caliber OS approval policy, published on /trust

+5–9%revenue associated with a one-star rating gainHarvard Business School's Yelp studySource: Michael Luca, Harvard Business School — Reviews, Reputation, and Revenue: The Case of Yelp.com

BrookeOffice manager

+ Chases every quiet estimate+ Reactivates past customers+ Asks how it went after every paid close

TravisOperations coordinator

+ The field day: arrival texts, proof photos+ Restock queued at paid close+ Estimate capture on every visit

PaigeDirector of marketing

Joins here

Google profile kept currentReviews answered, invitations earnedLocal pages that win searchesAds governed to margin — your yes first

ClaireDirector of finance

Joins here

Paid-vs-not, watched dailyAR chased on your rulesA margin number on every jobRefunds held for your card

DerekDirector of operations

+ Marketing and money join the flash+ Spend scored against booked jobs

Replaces 5 line itemsA marketing agency retainerA fractional CMOThe review toolA fractional CFO's readCRM labor

Back to the tiers ↑

Growth exists because the pieces compound: ads need margin truth to be governed, follow-up needs the front office that answers. That dependency is why finance and the field arrive here, not at Scale.

Scale

The same five, deeper.

No new faces — the team you have goes further into the operation: inventory and procurement land, service-line P&L sharpens, and the roadmap departments switch on as they ship.

18departments running+ inventory & procurementSource: Caliber OS tier matrix, this page (/pricing)

2roadmap departments committedsales training · staffing — billed only when liveSource: Caliber OS Scale roadmap, this page (/pricing)

$0billed before a roadmap item runsrecorded acceptance is the billing triggerSource: Caliber OS roadmap billing rule, this page (/pricing)

+25–95%profit associated with a 5% retention liftBain's loyalty-economics research, HBR 2000Source: Frederick Reichheld and Phil Schefter, E-Loyalty: Your Secret Weapon on the Web, Harvard Business Review, July–August 2000 — reported for online retail / e-commerce companies

TravisOperations coordinator

+ Inventory counted at the truck+ Restock becomes procurement+ Parts stop walking off

ClaireDirector of finance

+ Inventory cost joins the books+ Service-line P&L: which lines earn+ The quiet losers named weekly

DerekDirector of operations

+ Capacity read across the whole operation+ Roadmap readiness in the flash

Replaces 4 line itemsPurchasing laborInventory shrinkageSales coaching (when live)Recruiting fees (when live)

Back to the tiers ↑

Scale is depth, not headcount. The five coworkers you already trust take on the parts of the company that only get watched when someone is paid to watch them.

Benchmarks are the published industry figures cited on this page — ServiceTitan's booking-rate study, Harvard Business School's review research, Bain's retention research — never Caliber results. Your numbers are the ones that matter: the calculator above runs them in the open.

No sales process

Our system is the demo.

We don't have a sales team — we have the product, and it sells itself the same way it answers a homeowner at 9pm: instantly, honestly, and on the record.

No demo to schedule

The chat on this site is Brooke — the exact office-manager seat you'd be buying. Interrogate her. That is the demo.

No sales call to survive

Every answer you'd get from a rep, the OS gives straight: pricing in the open, honest build states, comparisons included.

Bought like your customers buy

Pick a tier, check out, and the provisioning you're buying builds your own system — booked through the site, like a job.

Ask the OS anything See pricing

What the labels mean

Built, pre-livereal in the engine, being connected into live clients now

Available for youconfirmed against your stack at onboarding

Roadmapcommitted build, not yet available

Activated and billablelive, connected, accepted by you in writing

You are never billed for a roadmap module until it is live, connected, and accepted. Scale holds the right, not the obligation, to add each one at the protected rate for 12 months after release.

The terms, numbered

Priced like the standard. No surprises.

Getting started No setup fee. You pay the full first month at checkout and service starts immediately.

Annual prepay One month free. That is the only discount.

Roadmap modules Billed only when live, connected, and accepted in writing. Protected rate for 12 months after release.

Company size Price scales by the greater of revenue band or location count, never both.

Larger operations Over 5 locations, more than one brand, or $50M+ revenue: async custom quote, no call required.

The standard is the standard Published rates, no ad-hoc discounts, for everyone.

The deal

Fully managed. You stay in command.

We host it, update it, and fix it. You operate it. If it breaks, that is on us.

It never sends a price you did not approve. Every quote grounds in your pricebook.

It never spends money. A human commits any funds.

Routine runs on its own. Anything risky waits for your yes.

Approval inbox

Send quote to J. RiveraWaiting you

Approve

Boost LSA budget +$300Waiting you

Approve

Reply to 1-star reviewWaiting you

Approve

Book Tuesday 8am slotAuto, approved rule

Auto

Illustrative preview of the owner approval inbox.

Straight answers.

Because you should be able to decide without a sales call. Opaque pricing is a tactic; we would rather earn it in the open.

Each tier is a depth of the same system. Command runs the front office and the truth layer. Growth adds the demand engine, field operations and finance. Scale adds inventory and procurement and the service-line P&L. The cards above list every bundle.

Sales training and parts/purchasing are committed builds, reserved in Scale. You are never billed for them until each is live, connected, and accepted by you in writing.

Nothing beyond the first month. There is no setup fee. You pay the full first month at checkout and your OS starts the same day.

By the greater of revenue band or location count, never both. Over 5 locations or $50M revenue, you get an async custom quote — still no call.

No. Talk to the agent, see the pricing, start when you are ready. The agent is Caliber OS.

See exactly what it costs. And what it saves.

Run your own numbers with the agent — your call volume, your ticket, your stack.

Get started Talk to the agent