Director's office
Derek Hayes
Director of operations
Included from CommandDerek has already read the other four when you wake up. Capacity, exceptions, answered-versus-missed, cash. He briefs the money. He does not take the books.
See Derek's day →The org chart
Five coworkers. One shop.
You text them like staff. Titles say Caliber AI. Homeowners never join Slack. They call, text, or use the site chat.
The top of the chart
You. The owner.
Every yes stays yours: spend, refunds, change orders past your line. The chart below works for you — never around you.
Phone · SMS · website chat
Brooke Sterling
Office manager
Included from CommandBrooke answers every inbound call, text, and website chat in seconds. She remembers the customer, qualifies the job, and hands Travis something bookable. She never invents a price.
See Brooke's day →
Dispatch · techs text him
Travis Boone
Operations coordinator
Included from CommandTravis writes the booking into your field software — calendar and tech portal, not a sticky note. Then he briefs the job, keeps the homeowner posted, and closes the loop after the paid close.
See Travis's day →
Marketing
Paige Hollis
Director of marketing
Joins on GrowthPaige runs the shop's presence — Google profile, reviews, pages, local search. She scores every dollar against booked jobs and profit, not clicks. And she cannot spend without you.
See Paige's day →
Finance
Claire Donovan
Director of finance
Joins on GrowthClaire watches paid-versus-not, chases what's owed without burning the relationship, and puts a margin number on every job. She cannot move a dollar — refunds wait for your card.
See Claire's day →You can rename them. You cannot hide a seat. There is no sixth person.