The profile that stays alive
Google profile currentJob photos postedReviews answeredQ&A kept true
Hours, services, photos, replies — the profile a homeowner checks at 9pm looks like a shop that answers at 9pm.
Marketing
Marketing that answers to the P&L.
Paige runs the shop's presence — Google profile, reviews, pages, local search. She scores every dollar against booked jobs and profit, not clicks. And she cannot spend without you.
Paige Hollis · Director of marketing · Caliber AI
Joins on Growth
Reviews · asked and watched
Every happy customer gets asked at the right moment. The angry one gets flagged before it posts.
Requests sent this week3
New 5-star reviews2
Flagged before posting1
SP
PostedSample review · ★★★★★ “Fast, clean, on time”Asked at the right moment, after the completed job
SP
Sample review scenario · 1-star flagged · reply drafted in your voiceReaches a customer · waits for your yes
Illustrative preview. Reviews get asked for and monitored.
“Replies drafted calm, invitations sent only when the answer earned it.”
Reputation, minded · illustrative preview
0reviews requested
0jobs booked
0follow-ups sent
A day of her work
Presence, kept current.
Most trade marketing fails by neglect, not by strategy. Paige's job is that nothing goes stale.
The ad that waits for you
Draft writtenBudget namedYour yesLiveScored against booked jobs
Every campaign arrives as a draft with a number on it. Nothing spends until you tap yes, and what spends is scored in booked work, not impressions.
The neighborhood page
Service area mappedPage draftedPublished on your siteSearch position tracked
The pages that win 'water heater repair near me' get written, one honest page at a time.
The line she will not cross
What waits for your yes.
Presence work runs. Spending waits. Claims about your shop are yours to approve.
Waits for you
Ad spend
Drafts only, until you approve the campaign and the budget. There is no 'auto-optimize' that quietly raises it.
Waits for you
Claims and offers
A discount, a guarantee, a licensed-and-insured line — anything that commits the shop is drafted for your approval, never assumed.
Waits for you
Review disputes
The reply to a hostile review is drafted calm and held for you. You decide if it posts.
Works with
One shop, five coworkers.
Brooke
turns the demand Paige creates into answered calls and booked jobs.
Claire
gives her the profit truth — so spend is scored against margin, not vanity numbers.
Derek
carries her numbers into the Monday flash: what was spent, what it booked.
Plumbing
Emergency intent is the prize: be present the minute the pipe bursts.
HVAC
Seasonal pushes drafted before the season, not after the surge.
Electrical
Project intent — panels, generators, EV chargers — gets pages, not just ads.
Pest control
Recurring-plan offers built around retention, not one-off treatments.
Straight answers about Paige.
Not without you. Every campaign is a draft with a named budget until you tap yes. That is enforced by the system's approval gate, not by policy language.
Spend against booked jobs and margin. If a campaign books nothing, the report says so plainly — the point of the scoring is to kill what doesn't work.
Never. Review invitations go to real customers after a paid close, and only when their private answer earned the ask. Manufactured reputation is a line the system will not cross.
Paige builds demand that answers to booked jobs, not clicks.